NPS Survey

Overview

The Gravity Forms NPS Survey Add-On makes it easy to measure customer loyalty and satisfaction directly through your WordPress forms.

Add a dedicated NPS field to any form to ask how likely someone is to recommend your business, product, or service. Respondents select a score from 0 to 10, and the add-on automatically classifies each response using the standard Net Promoter Score categories: Detractors, Passives, and Promoters.

Choose from four scale styles, customize the question and endpoint labels, and optionally select a color that complements your form design. Because the field works with Gravity Forms conditional logic and merge tags, you can personalize confirmations and notifications or display follow-up questions based on the submitted score.

Once responses begin arriving, view the calculated Net Promoter Score from the form’s NPS Survey results page. Visual reports show the response mix, category totals, score distribution, and NPS performance over time—helping you move beyond individual responses and identify broader trends.

When results need to be shared, generate a secret live-report link that displays aggregated NPS data without requiring a WordPress login. Links can be rotated or disabled whenever access needs to change, and shared reports can be printed or saved as PDFs.

The result is a focused way to collect, analyze, and share Net Promoter Score feedback without sending respondents to a separate survey platform.

Key Benefits

• Add a dedicated 0–10 NPS field to any Gravity Form
• Automatically categorize respondents as Promoters, Passives, or Detractors
• Choose from Buttons, Circles, Radio Buttons, and Spectrum scale styles
• Customize the question, endpoint labels, and selected color
• Use scores with conditional logic to create targeted follow-up experiences
• Include numeric scores or NPS categories in confirmations and notifications
• View the calculated NPS, response mix, category totals, score distribution, and trends over time
• Easily navigate reports when a form contains multiple NPS fields
• Share live, aggregated reports through a secret link without requiring a WordPress login
• Rotate or disable shared-report links and print or save reports as PDFs
• Keep individual entries and contact details out of shared reports

How It Works

Edit a Gravity Form and add the NPS field from the Advanced Fields section. The field starts with a familiar recommendation question:

How likely are you to recommend us to a friend or colleague?

The field provides a fixed scale from 0 to 10. You can change the question, edit the labels at the left and right ends of the scale, choose a visual style, and optionally set a custom selected color.

When someone submits the form, the add-on:

1. Validates and saves the selected score as a number from 0 to 10.
2. Assigns the response to its standard NPS category:
   • Detractor: 0–6
   • Passive: 7–8
   • Promoter: 9–10
3. Makes the score available to Gravity Forms conditional logic.
4. Makes both the score and category available through merge tags.
5. Displays the score and category in the entry list and entry details.
6. Includes the response in the form’s aggregated NPS reporting.

Open Entries → NPS Survey to review the results. For each NPS field, the report displays:

• The calculated Net Promoter Score
• The total number of responses
• Promoter, Passive, and Detractor counts and percentages
• A visual breakdown of the response mix
• NPS performance over time
• The distribution of responses across every score from 0 to 10

Reports use weekly periods for shorter timelines and roll results up by month when the reporting history extends beyond 12 weeks.

If the form contains multiple NPS fields, you can search for a survey, jump directly to its report, or expand and collapse reports to focus on the results that matter.

Build Smarter Follow-Up Experiences

The NPS field works with Gravity Forms conditional logic, allowing you to adapt the rest of the form to a respondent’s score.

For example, add a Paragraph field and display it when the NPS score is less than 7 to ask Detractors what could be improved. You could also show a testimonial request, referral invitation, or review prompt to Promoters who select 9 or 10.

This makes it possible to collect the headline NPS metric and the qualitative feedback needed to understand it within the same form.

Use Scores and Categories in Notifications

The standard field merge tag returns the submitted numeric score, making it easy to include the result in notifications, confirmations, integrations, or other automated workflows.

Add the category modifier when you want to output the corresponding Promoter, Passive, or Detractor label instead. This can help internal teams understand the response immediately without interpreting the number themselves.

Share Live NPS Reports

Use the Share report controls on the NPS Survey results page to generate a secret report link. Anyone with the URL can view a live HTML report of the form’s aggregated NPS results without logging in to WordPress.

The shared report includes the overall score, response mix, category breakdown, NPS trend, and score distribution. It does not display individual entries or contact details.

Shared reports update as new form entries are submitted and include a Print / Save as PDF option for creating a point-in-time copy.

For access control, administrators can rotate the secret link to replace the existing URL or disable sharing entirely. Because anyone with the link can view the aggregated report, the URL should be treated like a password. project, and optionally connect the record to a FreshBooks client.